About North

Built for businesses
that win work through conversations.

A missed callback can mean a missed job. North brings leads, calls and follow-ups into one focused CRM, so trades, agencies and small sales teams can keep the conversation moving.

  • Every lead has a next step
  • Every call keeps its context
  • A CRM built around real conversations
Drag to rotate
No lead gets forgotten
Purpose
Leads, calls and follow-ups
Built around
Trades, agencies and sales teams
For your business
UK businesses that win work through conversations
Built for
Our Mission

Make sure no lead gets forgotten.

For builders, electricians, plumbers, carpenters, roofers and cleaners, the next job often starts with a conversation. North keeps the enquiry, the quote and the promised callback together.

One place for every opportunity
Practical help preparing the next conversation
Follow-ups that stay visible
LeadsCallsEmailQuotesCalendarClientsTasks
North
Our Values

The principles behind everything we build.

Useful First

Every improvement should save time or remove unnecessary work.

Trust by Design

Business data deserves clear controls and careful handling.

Practical Intelligence

North focuses on helpful actions, not novelty for its own sake.

Reliability

The work that matters should stay organised and accessible.

Clarity

Clear communication. Honest limits. No unnecessary complexity.

Why North Exists

One clear place
for the next conversation.

Cold callers, appointment setters and agencies need the same clarity: who to contact, what happened last time and what to do next. North keeps that daily workflow simple.

Leads
Gmail
Calendar
Follow-ups
Quotes
Clients
North AI
Invoices
North
Our Vision

From first enquiry to winning the work.

Capture

Keep the enquiry

Save the contact details and what the potential customer needs.

Contact

Start the conversation

Call or email with the relevant context in front of you.

Follow up

Agree the next step

Log the outcome and schedule when to get back in touch.

Quote

Move the opportunity

Keep the deal value and quote stage visible in your pipeline.

Win

Build the relationship

Convert a won lead into a client without losing the conversation history.

Give every lead a next step.

North is the CRM for UK small businesses that win work through conversations. Start with the lead that needs your attention today.

More conversations. Fewer forgotten leads.