Built for businesses
A missed callback can mean a missed job. North brings leads, calls and follow-ups into one focused CRM, so trades, agencies and small sales teams can keep the conversation moving.
- Every lead has a next step
- Every call keeps its context
- A CRM built around real conversations
Make sure
For builders, electricians, plumbers, carpenters, roofers and cleaners, the next job often starts with a conversation. North keeps the enquiry, the quote and the promised callback together.

The principles behind .
Useful First
Every improvement should save time or remove unnecessary work.
Trust by Design
Business data deserves clear controls and careful handling.
Practical Intelligence
North focuses on helpful actions, not novelty for its own sake.
Reliability
The work that matters should stay organised and accessible.
Clarity
Clear communication. Honest limits. No unnecessary complexity.
One clear place
Cold callers, appointment setters and agencies need the same clarity: who to contact, what happened last time and what to do next. North keeps that daily workflow simple.

From first enquiry to .
Keep the enquiry
Save the contact details and what the potential customer needs.
Start the conversation
Call or email with the relevant context in front of you.
Agree the next step
Log the outcome and schedule when to get back in touch.
Move the opportunity
Keep the deal value and quote stage visible in your pipeline.
Build the relationship
Convert a won lead into a client without losing the conversation history.
Give every lead .
North is the CRM for UK small businesses that win work through conversations. Start with the lead that needs your attention today.