CRM for businesses that win work through conversations

The CRM that makes sure no lead gets forgotten.

Capture the enquiry. Make the call. Record the outcome. Follow up with context, from the first conversation to winning the work.

One clear sales workflow

Open North.
Know who needs you next.

See overdue follow-ups, hot leads and today’s calls together. Your next action sits alongside the notes and contact details you need to take it.

Core modules

The conversations you start.
The work you win.

Practical AI Assistance

Live

Summarise a lead, prepare for a call or draft a follow-up. Review the result before taking action.

Summarise my day9:24

Every Lead in View

Keep contact details, deal values, call outcomes and next steps together through every sales stage.

A Clear Next Action

Organise calls, meetings and tasks around the conversations that need your attention.

To do

Doing

Done

From Quote to Client

Track a quote through your pipeline, mark the win and carry the relationship into your client records.

Revenue

£48.2k

Paid · 86%

+12%

Follow-ups That Stay Visible

Schedule the next contact and see overdue follow-ups at the front of your queue.

Email received

AI analysis

CRM updated

Task created

Reminder scheduled

Connect What Matters

Gmail and Google Calendar connections, with Outlook planned. No marketplace to manage.

Your CRM assistant

You lead the conversation.
North helps you prepare.

Use North AI when you need a summary, a draft or a second look at an opportunity. It supports your CRM workflow; you stay in charge of the relationship.

Summarise a lead and recent activity
Suggest a practical next action
Draft a follow-up email for your review
Prepare talking points for a sales call
Organise notes around the opportunity

North · illustrative example

Draft a follow-up for a roofing quote.

What did you agree on the last call, and when was the quote sent?

Sent on Monday. They wanted time to review the scope.

Draft: Hi, just checking whether you had a chance to review the roofing quote. Happy to answer any questions about the scope or timings.

Connected ecosystem

Connect what matters.
North keeps the context.

Start with Gmail and Google Calendar. Outlook is planned, not yet available to connect. Each connection is optional, so you can manage leads and follow-ups without it.

How it works

From first enquiry to the next right action.

Keep the name, the conversation and the next action connected as the lead moves from enquiry to quote, win and client.

Lead

Contact

Call & outcome

Follow-up

Quote

Won

Client

Why North

Built for conversations.
Focused on the follow-through.

Give Time Back to the Team

Keep numbers, notes and next actions together instead of rebuilding the story before every call.

Keep the Right Work Visible

North brings overdue tasks, quiet leads and important next steps back into view at the right time.

Work With the Full Context

See the call history, quote value and follow-up date before your next conversation.

Built for modern businesses

Make the next call with nothing forgotten.

A focused CRM for trades, agencies, cold callers and small sales teams. Open North, take action and keep the opportunity moving.